What’s in your marketing B-A-S-K-E-T?
At River Birch, we developed the “Marketing Basket” acronym to help our clients think through the necessary considerations for developing a budget and strategy for their marketing. We provide comprehensive planning and services in the following areas:
A brand can be defined as how you make people feel and also how you develop relationships. Branding (creating the image, name, logo, slogan or design that connects with your target audience) is critical for transferring enthusiasm and confidence towards your organization. We help design brands that capture the values of your organization and the innovation of your products.
There are two forms of advertising in todays market, Inbound and Outbound. Inbound or Search Advertising helps people find your organization when they are seeking for a solution via the Internet. Examples include SEO, Blogs, Youtube, and White Papers. Outbound or traditional advertising helps grab the attention of new customers through print, media and publicity. At River Birch, we help define which methods will be most effective for your organization and assist in the development of a comprehensive marketing plan.
SALES AND WORD OF MOUTH
Word of mouth has always been and will always be the most effective form of marketing. We teach organizations how to develop a sales strategy that includes generating leads and closing sales. We also teach how to posture yourself effectively in a meeting or presentation and grow your customer base in a local community.
Keywords are words or phrases that customers might type into a search engine in order to find your product or service. Keywords are the first step in SEO(search engine optimization). Having clearly defined keywords on your website will help your organization be found more readily on the Internet. Keywords are also useful in staff communication and customer development in day to day activities.
Can everyone in your organization give a meaningful expression of who you are in 30 seconds or less? How you tell your story as an organization is a foundational element for effective marketing. We help you tell your story effectively in order to transfer enthusiasm and confidence about your company vision.
In a saturated marketplace, customers want to understand your values and culture as well as your offering. At River Birch we help establish a game plan for building your tribe, the community of people who follow your brand and product.
MARKETING STRATEGIES SHOULD BE SIMPLE, PRACTICAL, MEASURABLE AND SUSTAINABLE.